Companies worldwide are busy developing a digital presence for themselves. This is no surprise; we are, after all, living in a digital age. Except for small-size retailers and the cottage industry, every business wants to benefit from having an enterprise web presence.
It allows them greater access to their customers, enables targeted marketing at a fraction of the cost of traditional marketing means, and helps drive business growth. In all this, having a custom website is crucial to building business credibility and digital presence.
This article explores custom web development, how it differs from templated web development, and why it might be the best option for you.
What is Custom Web Development?
Custom web development is the process of building a website from scratch without any pre-defined templates or themes to choose from. It is tailored to meet your specific business needs and allows you to better target your personas as compared to templated web development (discussed below).
Large enterprises always choose to go with custom web development, and rightly so. Custom websites let you offer an enhanced user experience while helping you build a unique brand. This is made possible due to the extensive customization capabilities offered by custom web development. You can choose your favorite font, color, design, functionality, and much more.
Let’s discuss off-the-shelf web development, also known as templated web development, and how it’s different from custom web development.
Custom Web Development vs. Templated Web Development
Going with a custom website is usually the preferred option when you want to build a unique website that does not look like a run-of-the-mill site. And why not? Your website is your company’s digital face; it represents you and what your business has to offer. Why settle for less?
Functionality, page loading time, scalability, etc., are all critical factors that let you rapidly achieve online and offline business success. Offline because a good user experience helps build a good brand reputation, thus driving business growth.
Here’s a brief comparison between custom web development and templated web development.
As a rule of thumb, remember that templated websites work best when you’re on a budget and quickly want a website. However, if you desire a highly flexible and customizable website, go for custom web development.
Here are some examples of off-the-shelf web development platforms:
A Word on Custom Web App Development
Sometimes, people confuse web development with web application development. Custom web app development is the process of creating a web application from scratch to meet the specific needs of a business or organization.
This type of development is more expensive and time-consuming than using a pre-made platform.
Here’s what you need to know about it:
- Complexity: Custom web apps are typically more complex than custom websites, as they require the integration of different components, such as a database, user interface, and back-end logic.
- Cost: Custom web apps are typically more expensive than custom websites, requiring more development time and expertise.
- Time to market: Custom web apps can take longer to develop than custom websites, requiring more planning and testing.
Back to custom web development and why you should choose it to develop your enterprise website.
7 Reasons Why You Should Choose Custom Web Development
Here are the top seven reasons why custom web development is the right approach for your business.
1. Unique Brand Identity
Brand identity comprises the values your brand espouses. It also includes how you communicate with your target personas, your messaging, positioning, and how you want customers to feel when they interact with your brand.
A custom website helps you develop a unique brand identity by enabling you to create a website that exactly matches your brand identity goals. This is just not possible with WordPress or other templated websites. That’s because they offer pre-defined templates that limit your ability to customize the site.
In the end, custom web designing is a field in its own right. And while you can design an incredibly delightful custom web design, you still need a web developer to bring functionality to your website. Therefore, aim to build a good development team.
2. User-friendly and Flexible
Another key reason for choosing custom web development is that it allows you to offer a user-friendly website to your customers. With a good web developer, you can make all the necessary changes to your site to align with user interests and make it easier for them to navigate the website.
Moreover, custom sites are very easy to scale, allowing you to add or remove features, landing pages, etc., whenever the need arises. Templated websites do not allow the same level of customization. Even when they do, you have to use plugins to get certain features. These plugins may impact your site performance adversely.
3. Fast Loading
Website page loading time is a critical metric that determines how good an experience a user receives when visiting your site. It also helps drive SERP rankings. According to research, a website visitor will bounce off the page and exit it if they are made to wait for longer than three seconds.
Custom websites solve this problem by giving native experiences to users. That’s because these sites are built using specific programming languages, making it easier to ensure faster loading times and better UI design.
4. Long-term Investment
It’s true that there’s a higher price attached to developing a custom website. However, it really depends on how you perceive it. For enterprises that prioritize the benefits of custom sites, creating one is a long-term investment with a good enough ROI (return on investment). This higher ROI is also due to the client-first approach that custom web development uses. It prioritizes how to attract, satisfy, and retain users.
In addition to offering a better ROI, custom websites are easily scalable and can grow in tandem with your business. This means that you will not have to rely on a never-ending use of WordPress plugins to add new functionality or scale your website.
5. Third-party Integration
It is very convenient to enable third-party integration when developing a custom website. This integration helps you incorporate existing tools, apps, and platforms with your website while reducing development costs.
Some off-the-shelf websites are not designed to be high-speed. That doesn’t mean that all WordPress sites are slow, no. Some are fast, but they require a dedicated WordPress developer to keep them in shape through regular updates and security patches. However, none of this implies that Google prefers custom websites over templated websites.
Nevertheless, custom websites are still more performant than templated ones. That’s because higher quality and performance are key goals for developing custom websites. This naturally converts into higher SERP rankings and SEO performance. SEO is critical to helping your customers find you online.
7. Excellent Security
Website security has become of the leading concerns of enterprises worldwide. While no website is a hundred percent secure, custom-developed websites are still more secure than their templated counterparts. A good developer uses SSL (secure sockets layer) and other security measures to ensure your website is secure and less vulnerable to security breaches.
Now you might be wondering if there are reasons why you shouldn’t choose custom web development. Here are three factors you should consider when deciding which option to select:
- Budget – If you’re a small company with a tight budget and you only want to have a digital presence for your business, a templated website will most likely do the job for you.
- Deadline – The great thing about off-the-shelf websites is that they don’t require lengthy development time. You can build a good WordPress site yourself in a matter of weeks. However, remember that it will not be able to offer the exact functionality, speed, or design you want.
- Technical Capabilities – Building a WordPress website requires no prior coding experience; anyone can develop a WordPress site. However, you may need a WordPress developer to customize your WordPress site. With custom web development, you solely rely on a web developer to build your custom website.
By now, we hope you understand how having a custom website is far better than having a templated one. It gives you enhanced functionality, a unique brand identity, an excellent user experience, and a lot more. It’s a sure-shot way of staying ahead of your competitors!
Xavor has developed custom websites for startups and Fortune 500 companies. Our experienced Web & Mobile App development has expert programmers, web developers, and web designers. Reach out to us at [email protected] to book a free consultation session.