Virgin Entertainment Group, headquartered in Los Angeles, CA, is one of the world's leading multichannel music and entertainment retailers, operating 23 Virgin Megastores in North America, as well as stores throughout Europe, Japan, Australia and the Middle East.

Business Situation

Virgin wanted to analyze its daily operations data more quickly, in greater depth, and with less effort, so that the company could respond to rapidly changing customer demands.

Solution Description

Virgin, with partners Xavor and Analysis Team, used Microsoft® Windows Server System™ integrated server software and the Microsoft .NET Framework to build a business intelligence solution.

Key Benefits

Expected savings of U.S.$575,000
Expected $1.8 million increase in overall revenue
Increased store traffic from improved campaign analysis
Lower cost of sale due to improved vendor monitoring

Read More...

View Video Case Study